Nooka® ZIG Watch

October 2011
The ZIG is a design proposal which took 2nd in 2011 Mesh01 competition sponsored by NOOKA.

The design consists of a geometric case which houses the watch’s components and a USB. The cable that connects the USB ports is inspired by bracelet bands that can be wrapped to obtain the desired fit. Its shape and dimensions allow the watch to easily be transformed to wear in multiple configurations. The idea of using a USB connection, aside from practical storage reasons, is an attempt to bring back the physical human interaction that is often lost with technology.